Crafted. Custom. Built for Growth.

We’re a leading Vancouver agency that specializes in strategic web design, low-code WordPress development, SEO, and branding.

Tourism Cowichan

339%

Conversion Rate

Tree Island Yogurt

0%

Organic Search Traffic

Backpack Buddies

0%

Donations

Our Work

Websites Built for Growth

We don’t want you to need a rebuild in two years, or five years, or ever. Our innovative low-code methodology delivers high-quality websites that clients can easily iterate and expand—without hiring a developer.

Macdonald Commercial

Phantom Screens

118%

Conversions

Crestview Strategy

53%

Conversion Rate

Coastal First Nations

Lasting Partnerships

We’re proud to collaborate with clients in Canada, the US, and beyond. We truly value the many referrals and repeat clients we’ve had over the years. Your website’s success is our success.

“Hands down, the best developers I’ve worked with! Nothing compares to not only the service that Forge and Smith provides, but also their backend system. It’s clean, easy to navigate, easily scalable and robust enough for me to go in and tweak things to my exact liking. I cannot recommend them enough!!

Urvil Villaruel, Marketing Manager, Outward Bound Canada

Our Approach

Process Makes Perfect

Our highly experienced team is gifted at strategizing, designing, building, and launching a website in the most efficient way possible. From SEO and information architecture through design, development, content, and QA—we make it as straightforward and stress-free as possible.

Services

We’re the Total Package

Our awesome team has decades of combined expertise in everything your project needs, including SEO, web design, branding, web development, and digital strategy. It’s not bragging if it’s the truth!

Websites

We can provide as much support as you need to design, build, and launch a great website! From scaled-down services for small budgets or skilled internal teams, through to fully custom work at all stages—we’ve got you covered.

Digital Strategy

Whether you need to define and document your brand, or want hands-on support with post-launch optimization and marketing, we have the in-house expertise to help.

Our Secret Sauce

Meet Refoundry

We engineered a low-code website builder plugin to make our custom work faster, and our sites more flexible. We’ve built every client site on it since late 2022.

70%

Faster Development

33%

Shorter Project Timelines

Low-code is the future of websites.

About Us

No Heroes, No Egos

We care about producing quality work that creates genuine value, resulting in a great website. That’s why we’re constantly improving our process and developing our skills, both as individuals and as an agency. That’s how we make the Internet better, one website at a time.

Shawn Johnston, Founder

“Make it clear. Then easier.”

Troy Kelly, Director of Technology

“Building your success is our priority.”

Pam Kearley, Managing Director

“When in doubt, sitemap it out.”

Damian Jolley, Creative Director

“Happy clients = happier world.”

Andrea Iñurria, Project Operations Manager

Our Blog

Fresh from the Forge

We live and breathe all things design, development, and digital strategy. We also write about them.

How to Make Your B2B Website & Social Media Drive Maximum Impact

  • June 15, 2026

Writing for AI Search: A Practical Playbook for Machine-Readable Content

  • June 5, 2026

Noise vs. Signal – Issue 01

  • May 29, 2026

The Post-Launch Reality: How Content Builds Authority Around a Website in the AI Era

  • May 28, 2026

Website Messaging That Closes the Gap Between Confusion and Conversion

  • May 27, 2026

Start Your Project

If you need an all-new website, a custom redesign to boost performance, or strategic services—you’re in exactly the right place.